Golf

Golf
Media

German automotive manufacturer BMW has signed a new agreement with the Ryder Cup that will allow drivers of its cars to watch this year’s edition of the golf tournament from inside their vehicles.
Golf
Sponsorship & Marketing

Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Golf
Media

NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Golf
Sponsorship & Marketing

US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.
Golf
Media

Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US
Golf
Media

NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…
Golf
Finance & Law

The commercial merger between the PGA Tour, the DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) is set to face further scrutiny after it was reported that the US Department of Justice (DOJ) w…
Golf
Governance

Golf’s PGA Tour has announced that Jay Monahan is stepping aside as commissioner while he recuperates from a "medical situation".
Golf
Media

Streaming service Netflix is reportedly in talks to enter the live sports broadcast market through the creation of a celebrity-driven golf tournament featuring professional golfers and Formula 1 drivers
Golf
Governance

Richard Blumenthal, chairman of the US Senate’s Permanent Subcommittee on Investigations, has opened an investigation into the commercial merger between the PGA Tour and Saudi Arabia’s Public Investment Fun…
Golf
Governance

Team golf league TGL has announced the Los Angeles Golf Club (LAGC) as the first of six teams, with the club set to be owned by Seven Seven Six founder Alexis Ohanian, along with Serena and Venus Williams
Golf
Sponsorship & Marketing

DP World, title sponsor of the European Tour group's flagship DP World Tour, was one of several golf sponsors given scant or non-existent notice of this week’s shock announcement of the commercial merger b…
Golf
Governance

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Golf
Sponsorship & Marketing

US agriculture and construction services company John Deere has extended its backing of the John Deere Classic, one of the longest running title sponsorships on the PGA Tour
Golf
Media

DAZN has acquired live subscription OTT rights to golf’s DP World Tour in Germany, Austria and Switzerland and will share streaming exclusivity with Sky Deutschland, the long-running broadcaster of th…
Golf
Finance & Law

Ari Emanuel, chief executive of Endeavor, has said the sports and entertainment group was willing to invest in LIV Golf before backing away at the behest of PGA Tour commissioner Jay Monahan
Golf
Sponsorship & Marketing

The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner