Football
Gold Cup Final draws 5.7 million viewers on TUDN
The United States' victory over Mexico in the Concacaf Gold Cup Final proved a huge draw on Univision's Spanish-language sports television channel TUDN, averaging 5.
FIGC extends TIMvision role as title sponsor of women’s Serie A
Italian football's governing body, the Italian Football Federation (FIGC), has signed an extension to its contract with Italian video streaming service TIMvision
LaLiga agrees €2.7bn financing deal with CVC
LaLiga, the governing body for the top two divisions of Spanish football, has agreed a deal in principle to sell a 10-per-cent share of a new holding company with a focus on commercial ventures to private…
Bitci adds Alavés to Spanish football portfolio
Spanish LaLiga team Deportivo Alavés has become the latest football club to agree a sponsorship deal with Turkish blockchain technology company Bitci.com.
Government approves Premier League’s rolling over of domestic rights deals
The UK government has approved the English Premier League’s rolling over of its current broadcast deals with Sky Sports, BT Sport, Amazon Prime and BBC Sport for another three years.
Serie A extends virtual advertising deal with ISG
Italy’s Serie A has extended its three-year deal with the Interregional Sports Group under which the specialist virtual advertising agency sells the league’s ‘virtual carpet’ inventory to international sponsor…
Virgin Media secures Wednesday Champions League matches, Europa League
Virgin Media, the Irish telecoms and commercial and pay-television broadcaster, has secured rights to show one Uefa Champions League fixture per matchweek along with all Europa League and Europa Conference…
Everton latest club to launch Socios fan tokens, Burnley signs Pulseroll
English Premier League club Everton will launch fan tokens for the first time through an agreement with global blockchain provider Chiliz.
The $EFC Fan Token will soon be launched via the Socios.
Saran Media Group nets Serie A rights in 17 territories
The Saran Media Group has secured media rights to Italian football's Serie A across 17 countries spanning the Commonwealth of Independent States region, Eastern Europe and Turkey for the three seasons…
USL secures OneFootball rights deal in Italy
The United Soccer League has expanded its reach within Europe by securing a media rights deal in Italy with streaming service OneFootball
Fifa adjudicatory chamber sanctions former CAF president Hayatou
Fifa has announced that the adjudicatory chamber of the independent Ethics Committee appointed to investigate Issa Hayatou has found the former Confederation of African Football president responsible for…
Cosmote wins back Serie A rights in Greece
Greek pay-television broadcaster Cosmote has acquired rights to Serie A, the top division of Italian club football
Serie A awards betting streaming, data rights to Stats Perform in improved deal
Italian football’s Lega Serie A has awarded its betting video and data rights to Stats Perform, the sports data and technology company, in a three-season deal that represents a marked increase on the v…
Sportitalia extends Italian youth football rights, Crypto.com to sponsor Serie A’s VAR
Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Manchester City extends Healthpoint regional sponsorship
English Premier League football club Manchester City has renewed its regional sponsorship deal with Abu Dhabi-based healthcare provider Healthpoint
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
Vietnam’s football league proposes completing season next year
The remainder of the 2021 season of Vietnam's top football division, V.League 1, may take place in 2022, under a proposal by Vietnam Professional Football Company (VPF), the company that manages the league
Betway upgrades VfB Stuttgart sponsorship
German club VfB Stuttgart has extended and expanded its association with gambling firm Betway