Football
Lokomotiv Moscow secures long-term Fonbet shirt sponsorship
Russian football club Lokomotiv Moscow has signed up gambling platform Fonbet as its shirt sponsor.
The deal will run for five years and also grants the brand visibility at the club’s stadium.
San Diego NWSL branded as San Diego Wave FC
The National Women's Soccer League expansion team in San Diego, California, has been officially branded as San Diego Wave Fútbol Club.
Real Madrid, Adobe CRM deal will enable more targeted content and advertising
Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Danish Superliga and ESL given extra time to resolve branding dispute
The Danish Superliga and the European Super League venture led by Real Madrid, FC Barcelona and Juventus have agreed to a cooling off period in a legal battle over the brand attached to their properties
DAZN to offer Juventus TV
Juventus is to become the latest leading Italian Serie A football club to make its in-house television channel available to viewers via DAZN
CBS Sports acquires US media rights to FA Women’s Super League
CBS Sports has bolstered its soccer coverage in the United States by securing a multiyear deal to broadcast the FA Women’s Super League across its portfolio during the 2022-23 and 2023-24 seasons.
Ooredoo connects with 2022 World Cup as regional supporter
Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
Celta Vigo signs AIX as new sleeve sponsor
Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor
FC Köln secures extension with shirt sponsor Rewe ‘on improved terms’
German Bundesliga club FC Köln has extended its contract with main sponsor, retail company Rewe Group.
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive
MLS shifts 2022 season schedule to accommodate Qatar World Cup
The 2022 Major League Soccer season will start on February 26 and end with the MLS Cup final on November 5 to accommodate the Fifa World Cup in Qatar
Caf announces last-minute rights deals for Women’s Champions League
The Confederation of African Football (Caf) has announced seemingly last-minute rights deals for its new Women’s Champions League club competition with pay-television broadcasters beIN Sports, SuperSport a…
Uefa national team broadcast rights on the market in Italy
Italian broadcasters must lodge their first-round bids for Uefa national team rights, including rights to both the 2024 and 2028 European Championships, by November 24 after invitations to tender were…
Binance becomes FC Porto back-of-shirt sponsor, launches club fan token
Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
EXCLUSIVE: Israeli league to overhaul match statistics, tactical video streaming model
The Israeli Professional Football League and its member clubs are set to implement a new league-wide model of physiological data collection along with tactical video capturing and live streaming, with…
Emirates extends as FA Cup title sponsor for third term
State airline Emirates has extended its long-standing title sponsorship of the English Football Association’s flagship competition the FA Cup until 2024.
49ers Enterprises boosts Leeds United ownership stake to 44 per cent
The National Football League’s San Francisco 49ers have increased their minority ownership stake in Premier League club Leeds United to 44 per cent, it has been announced.