Cricket
IPL adds two more sponsors ahead of season opener; franchises continue sponsorship push
The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
FanCraze completes $100m funding round
Indian non-fungible token (NFT) platform FanCraze has received backing from global investment firm B Capital and Manchester United footballer Cristiano Ronaldo as part of a $100m (€90.8m) funding round.
IPL franchises continue sponsorship drive ahead of new season
Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Asia Cup set for Sri Lanka after four-year absence; ACC extends Shah term
The Asia Cup will return later this year after a four-year absence, the Asian Cricket Council has announced.
The tournament will be staged in Sri Lanka from August 27 to September 11
Indian Premier League franchises secure Meesho e-commerce sponsorship deals
Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
PCB commissions YouGov to estimate stadium sponsorship value, launches new T20 events
The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
More IPL team sponsorship deals announced ahead of new season
Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Caribbean Premier League to launch women’s edition
Cricket West Indies has announced that it will launch a women’s edition of its Caribbean Premier League Twenty20 tournament this summer.Â
County cricket’s Somerset and Warwickshire extend sponsorships
Somerset County Cricket Club has extended its sponsorship agreement with Rotec Hydraulics.
The renewal means the association between the two companies will continue for at least another 12 months
Gujarat Titans announces more sponsorship deals; Rajasthan Royals strikes EV tie-up
Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Mumbai Indians renews Usha International headwear sponsorship deal
Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
Toyota extends Cricket Australia deal for four more years
Toyota Australia has signed a four-year sponsorship extension with Cricket Australia, covering all areas of the game, from 2022-23 to 2025-26
Indian investment firm Capri Global acquires UAE T20 franchise
Indian investment firm Capri Global has acquired a franchise in the new UAE T20 League cricket competition.
The six-team tournament is set to launch in the United Arab Emirates later this year
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Seat Unique upgrades to stadium naming rights sponsor at Gloucestershire Cricket
English county cricket club Gloucestershire Cricket has sold the ground naming rights to its Bristol-based stadium to the premium ticketing marketplace Seat Unique
BCCI ‘extends shirt sponsor deal’ with Byju’s
The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports
Rajasthan Royals announces principal sponsorship deal with Happilo
Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Yorkshire signs Kukri to fill kit supplier position after Nike exit
Yorkshire County Cricket club has agreed a deal with international sportswear brand Kukri to become its new kit supplier