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Seat Unique upgrades to stadium naming rights sponsor at Gloucestershire Cricket

The Bristol County Ground, now called the Seat Unique Stadium, during a one-day match between England and Sri Lanka in 2021. (Photo by Harry Trump/Getty Images)

English county cricket club Gloucestershire Cricket has sold the ground naming rights to its Bristol-based stadium to the premium ticketing marketplace Seat Unique.

Formerly known as the Bristol County Ground, the venue has been renamed as the Seat Unique Stadium with immediate effect under a four-year deal, from 2022 to 2025.

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