Basketball
Basketball World Cups awarded to Qatar and Germany
Qatar has further added to its major events portfolio by securing hosting rights to the 2027 Basketball World Cup, while the International Basketball Federation (Fiba) has awarded the 2026 women’s event t…
NBA, NBPA approve new collective bargaining agreement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) have signed off on a new collective bargaining agreement (CBA) ensuring labour peace will remain in the league…
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
NBL appoints AFL’s Stevenson as new CEO
Australia’s National Basketball League (NBL) has appointed David Stevenson as its new chief executive.
Scripps makes first sports rights move with WNBA deal
The Women's National Basketball Association has announced a multi-year agreement with EW Scripps Company to televise Friday night regular-season WNBA games nationally on the company's ION network
BBL appoints SailGP’s Garnes as chief content officer
The British Basketball League (BBL) has appointed Jose Garnes as its new chief content officer
BCL Final Four remains in Spain as Malaga lands 2023 event
The Basketball Champions League (BCL) has awarded hosting rights for the 2023 edition of its season-ending Final Four to the Spanish city of Malaga
Canal Plus Polska continues long-running NBA association
Polish pay-television broadcaster Canal Plus Polska has extended and expanded its long-standing rights deal with the National Basketball Association (NBA)
Long-term partner WSC Sports helps to drive NBL’s digital transformation
National Basketball League commissioner Jeremy Loeliger explains how a long-running partnership with WSC Sports has played a central role in the Australian competition’s digital growth strategy.
New Orleans franchises hire EngageRM to drive fan engagement
The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM.
PayPal agrees jersey patch extension with new Phoenix Suns ownership group
The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season
WNBA expands charter flights ahead of new season
The Women's National Basketball Association is to expand its charter flights program for the 2023 season to include all postseason games, the WNBA Commissioner's Cup Championship Game, and select regular…
NBA sets all-time attendance record for 2022-23 regular season
The National Basketball Association has announced that more than 22 million fans attended games in the 2022-23 regular season, with an average attendance per game exceeding 18,000 fans for the first time
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
NCAA men’s Final Four, championship suffer viewership decline
The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9