Basketball
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
NCAA women’s basketball breaks all records on ESPN platforms
The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
NCAA women’s basketball breaks ESPN viewership records
The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Miami-Dade ‘in talks’ with Kaseya for arena naming rights
Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
Polsat extends Polish Basketball League rights to 2030
Pay-television broadcaster Polsat has extended its domestic rights to the Polish Basketball League (PLK) until 2030.
Tom Brady acquires partial ownership of WNBA’s Aces
Seven-time Super Bowl champion Tom Brady has acquired a partial ownership interest in the defending Women's National Basketball Association champion Las Vegas Aces
Men’s March Madness viewership steady, women’s rises
Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
TSN to air Canadian Elite Basketball League games
TSN is to air selected Canadian Elite Basketball League games throughout the 2023 season, including the 2023 CEBL Championship Weekend in August
Michael Jordan ‘in talks’ to sell majority stake in NBA’s Hornets
Michael Jordan is in 'serious talks' to sell a majority stake in the National Basketball Association's Charlotte Hornets franchise to an ownership group led by the team's minority owner Gabe Plotkin and…
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
American Gaming Association expects $15.5bn in March Madness bets
One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
NBA turns to Hawk-Eye for tracking technology
The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…
Octagon hires Buxeda as director of women’s basketball
Camille Buxeda has been named the director of women's basketball for sports agency Octagon