Basketball
Sold out WNBA preseason game in Toronto lays path to expansion
The Women's National Basketball Association's preseason game in Toronto, Canada proved to be a success, with more than 19,000 fans in attendance as the league eyes expansion into new markets
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
WNBA extends VR-focused streaming deal with Meta
The Women’s National Basketball Association (WNBA) has signed a multi-year extension to its deal with technology company Meta, which will become the official virtual reality headset of the league.
Fedcom’s Skweek doubles down on basketball coverage
Streaming platform Skweek, which is owned by logistics, shipping and commodities trading company Fedcom, has agreed a deal with Euroleague Basketball for global streaming rights to the upcoming Adidas…
ESPN to broadcast EuroLeague in US to 2024
Euroleague Basketball has secured exposure for its top-tier competition, the EuroLeague, in the United States by striking a rights deal with sports broadcaster ESPN
Diamond Sports sues Phoenix Suns, Mercury over local streaming venture
The Phoenix Suns of the National Basketball Association and the Phoenix Mercury of the Women's NBA (WNBA) have been sued by Diamond Sports Group after the teams left their regional sports network (RSN)…
Turkish Basketball Federation adds TikTok as new sponsor
The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Phoenix Suns, Mercury break from cable for local TV and streaming deals
The Phoenix Suns and Phoenix Mercury have become the first basketball franchises to abandon the regional sports network (RSN) cable model, signing new local media rights deals in Arizona
Basketball World Cups awarded to Qatar and Germany
Qatar has further added to its major events portfolio by securing hosting rights to the 2027 Basketball World Cup, while the International Basketball Federation (Fiba) has awarded the 2026 women’s event t…
NBA, NBPA approve new collective bargaining agreement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) have signed off on a new collective bargaining agreement (CBA) ensuring labour peace will remain in the league…
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
NBL appoints AFL’s Stevenson as new CEO
Australia’s National Basketball League (NBL) has appointed David Stevenson as its new chief executive.
Scripps makes first sports rights move with WNBA deal
The Women's National Basketball Association has announced a multi-year agreement with EW Scripps Company to televise Friday night regular-season WNBA games nationally on the company's ION network
BBL appoints SailGP’s Garnes as chief content officer
The British Basketball League (BBL) has appointed Jose Garnes as its new chief content officer
BCL Final Four remains in Spain as Malaga lands 2023 event
The Basketball Champions League (BCL) has awarded hosting rights for the 2023 edition of its season-ending Final Four to the Spanish city of Malaga
Canal Plus Polska continues long-running NBA association
Polish pay-television broadcaster Canal Plus Polska has extended and expanded its long-standing rights deal with the National Basketball Association (NBA)
Long-term partner WSC Sports helps to drive NBL’s digital transformation
National Basketball League commissioner Jeremy Loeliger explains how a long-running partnership with WSC Sports has played a central role in the Australian competition’s digital growth strategy.
New Orleans franchises hire EngageRM to drive fan engagement
The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM.