Basketball

Features

Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.

It was with a deep sense of shock and sadness that we received news from FIBA Europe of the sudden and untimely death of its president Olafur Rafnsson. The loss of his remarkable energy, intellect and vision will be felt very deeply by the organisation and by all those in sport who share a passion for its future.

Rupert Pratt of Agency Generate and Rede Luis Baez, Senior Manager at  Euroleague Basketball give a worked example of the power of owning the social media channel around a sports property. This presentation was first given to the SportBusiness Connected Sport conference hosted by Eurosport in in May 2013

National Basketball Association (NBA) player Jason Collins became the first in major US team sport to come out last month. But what affect it will have on both his on-court and off-court commercial value?