Basketball

Basketball
Sponsorship & Marketing

Energy company Endesa has renewed an agreement with the Spanish Basketball Federation (FEB) for title sponsor rights to the Liga Femenina de Baloncesto, the country’s top-tier women’s league.
Basketball
Media

Amazon Prime Video is continuing its push into live sports rights in the United States by securing a regional streaming deal with the Women's National Basketball Association's Seattle Storm
Basketball
Sponsorship & Marketing

Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
Basketball
Media

The National Basketball Association's Golden State Warriors have announced the debut of affiliate company Golden State Entertainment (GSE), which will produce original documentaries, collaborate with recording…
Basketball
Sponsorship & Marketing

The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
Basketball
Industry Moves

Nic Barlage will succeed Len Komoroski as chief executive of the National Basketball Association's Cleveland Cavaliers, Rocket Mortgage FieldHouse, and Rock Entertainment Group.
Basketball
Licensing & Merchandising

The International Basketball Federation (Fiba) has appointed the IMG agency as the global master licensee of next year’s Basketball World Cup, which will be co-hosted by the Philippines, Japan and Indonesia.
Basketball
Licensing & Merchandising

The National Basketball Association is looking to expand its presence within France by opening the league's first retail store in Paris in partnership with global sports merchandise company Fanatics
Basketball
Industry Moves

Executive led arena transformation, expansion of Gilbert-owned portfolio
Basketball
Media

National Basketball Association commissioner Adam Silver told the SportNXT industry conference in Melbourne yesterday that sports leagues and athletes must accept their status as role models when it comes…
Basketball
Sponsorship & Marketing

The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…
Australian Rules Football
Fan Engagement

Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
Basketball
Licensing & Merchandising

The Big3 basketball league is reshaping its ownership structure to offer fans minority stakes in its 12 teams through the form of non-fungible tokens (NFTs)
Basketball
Events

The International Basketball Federation (Fiba) has announced the creation of a pan-regional club competition in West Asia and the Middle East to be staged alongside the upcoming East Asia Super League
Basketball
Stadia

Oak View Group, the prominent United States-based venue development, advisory and investment company, has unveiled plans to construct a $1bn (€900m), 20,000-seat arena in Las Vegas, Nevada, which could p…
Basketball
Media

Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020
Basketball
Industry Moves

Veteran sports industry executive to aid McGrady-led effort
Basketball
Data

Euroleague Basketball has agreed a four-year extension to its long-running partnership with IMG Arena, the sports betting division of the IMG agency, for its betting data and streaming rights