HomeNewsSponsorship & MarketingBasketballUSA

NBA, Foot Locker Europe strike multiyear sponsorship extension

The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe.

As part of the agreement, the two parties will refurbish basketball courts and host youth basketball clinics and fan events across the continent.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here