Sponsorship & Marketing
Team GB athletes ‘hit by Nike sponsorship cuts’
Several British athletes are facing financial challenges after Nike reduced its spend on player endorsement deals as a result of the Covid-19 pandemic
Porsche retains title rights to golf’s European Open
Luxury carmaker Porsche will remain the title sponsor of the Porsche European Open for another three years until 2023
FIDE seeks World Chess Championship title sponsor after regaining rights
The International Chess Federation (FIDE) has opened up the possibility of a title sponsorship of its World Championship match for the first time
Bundesliga nets early extension with Tipico
The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico
Bobbie Ttooulis | Making sure sports brands deliver on online sales
Bobbie Ttooulis, executive director of shipping and e-commerce delivery company, Global Freight Solutions, says sports merchandising needs careful management at peak sales periods, like kit launches and Christmas.
Gambling sponsorship ban ‘to be considered’ as part of UK law review
Calls for a ban on gambling companies advertising on the shirts of sports teams in the UK are set to be considered next week as part of a wider review of betting laws
Chinese gaming software brand BBIN signs up with Atlético Madrid
Chinese internet gaming software supplier BBIN has become the official’ iGaming Supplier Partner’ for La Liga’s Atlético Madrid for the Asian territory.
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Round-Up: CSL fans baulk at team name changes, Barcelona delays wage payments, and more
Fans have reacted angrily to an order by the Chinese Super League that clubs change their names to remove references to parent companies and investors
Hyperice partners with USA Track & Field, USA Cycling
Hyperice, the leading recovery and performance technology company, has further expanded its reach within the sports industry by striking multiyear partnerships with USA Cycling and USA Track & Field
Premier League agrees to give EFL £250m ‘rescue package’
The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
FC Tokyo latest J-League side to sign up New Balance as kit supplier
Japanese football club FC Tokyo has signed up global sportswear brand New Balance as its kit supplier
Liqui Moly to replace Lidl as title sponsor of French handball’s Starligue
German motor oil brand Liqui Moly has signed as the principal partner of the French National Handball League (LNH) in a five-year deal, starting next year
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team
Fulham fills sleeve sponsor position with Clearscore deal
English Premier League club Fulham has filled its sleeve sponsor designation with credit scoring and report service Clearscore
Football Australia signs wide-ranging deal with Priceline Pharmacy
Football Australia has agreed a three-year sponsorship with Priceline Pharmacy to support women’s and youth football in Australia.
Hamburg hires Bayern’s Mokrohs as director of brand, marketing and sponsorship
German football’s second-tier 2. Bundesliga side Hamburger SV has recruited Philipp Mokrohs as director of brand, marketing and sponsorship.
LaLiga North America strikes multiyear partnership with Stage Front
LaLiga North America and Stage Front have announced a multiyear partnership focused on driving new customer-centric ticketing strategies using data from both organizations
Banco Sabadell extends Barcelona Open title sponsorship
Spanish bank Banco Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for the 2021 edition