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Liqui Moly to replace Lidl as title sponsor of French handball’s Starligue

(Photo by Herve Bellenger/Icon Sport via Getty Images)

German motor oil brand Liqui Moly has signed as the principal partner of the French National Handball League (LNH) in a five-year deal, starting next year.

The deal was brokered by the Paris-based Sport&Co agency and will see Liqui Moly associate with a number of LNH properties, in particular, the top-tier Starligue championship. The league will be called the Liqui Moly Starligue from July 1, 2021.

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