Sponsorship & Marketing

Rugby Union
Sponsorship & Marketing

Capgemini, the French multinational information technology services and consulting group, has become a 'Worldwide Partner' of the 2023 Rugby World Cup, the second new addition to the portfolio of top-tier…
American Football
Sponsorship & Marketing

The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games
Football
Sponsorship & Marketing

Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Cricket
Media

Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
Football
Sponsorship & Marketing

The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Football
Sponsorship & Marketing

Chinese short-video platform Kwai has expanded its relationship with the Brazilian Football Confederation (CBF) as the new sponsor of the Brazilian women's and men's teams, under a contract valid until…
Para Sport
Sponsorship & Marketing

German prosthetics manufacturer Ottobock has furthered its commitment to the Paralympic Games by extending its top-tier sponsorship deal with the International Paralympic Committee through to 2032
Football
Media

In the second part of a two-part interview, the Football Australia commercial head Tom Rischbieth and comms head Peter Filopoulos discuss the landmark domestic media-rights deal with 10 ViacomCBS and the fed's global outlook.
Golf
Sponsorship & Marketing

Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Football
Sponsorship & Marketing

Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
Football
Sponsorship & Marketing

Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
Football
Sponsorship & Marketing

Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association
Motorsport
Sponsorship & Marketing

British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency
Football
Sponsorship & Marketing

Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Golf
Fan Engagement

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick. The Englishman, currently ranked world No
Rugby Union
Sponsorship & Marketing

France’s Ligue Nationale de Rugby has agreed a two-season sponsorship deal with Cordier by InVivo, a co-operative for the winemaking industry.
Football
Sponsorship & Marketing

Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
Golf
Sponsorship & Marketing

The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role