SportBusiness International

Analysis and insight for the global sports business

Media

Media

Report Content
1 Sep 2014

Data from Know the Fan – The Global Sports Media Consumption Report 2014 suggests sports and media companies are missing an opportunity to engage fans and drive revenues using internet-connected TV sets. According to the report, sports fans using internet-connected sets believe they have more control over the sport they watch, that a greater range of sport is available to them, and that the sports content available is more personalised to their tastes.

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Report Content
31 Oct 2012

The National Collegiate Athletic Association (NCAA) is one sports organisation to draw on the power of social media to further raise interest and awareness of college sports throughout the US. Features data Facebook data of combined rankings in terms of ‘likes’ and ‘talking about this’, in addition to football- and basketball-specific measurements.

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