SportBusiness International

Analysis and insight for the global sports business

Media

Media

Report Content
2 Nov 2011

Investigating the key statistics for sports websites on a worldwide basis will allow sports properties, brands and broadcasters to identify the type of people likely to access the sites, and the behaviour they can expect from them. Includes a case study of the UK market.

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Report Content
2 Nov 2011

Now established as a key part of any media strategy, social media has the potential to make the difference between a successful or failed campaign for consumers, sponsors and sports properties – as demonstrated by a study of FIFA World Cup and London 2012 Olympic Games sponsors’ use of the tool during recent campaigns.

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