SportBusiness International

Analysis and insight for the global sports business

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Media

Viewers have followed the fortunes of promising athletes in USOC's NBC Sports show 'Scouting Camp: The Next Olympic Hopeful' (NBC Sports Network)
Article
25 Oct 2017

Television networks can't get enough of reality programmes that follow the everyday lives of sports stars. Barry Wilner finds out how the USOC and NFL are using the content to generate interest in their live events.

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Amazon is to replace Sky as the home of ATP Masters tennis in the UK from 2019 (Getty Images)
Article
18 Aug 2017

As Amazon, Apple, Google and Facebook increasingly target media content, legacy pay-TV players face their biggest ever challenge. Frank Dunne looks at a frenzied 10 days which encapsulated both the scale of the threat and the way traditional media companies are responding.

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SAPPORO, JAPAN - 22 FEBRUARY 2017: China team players look on during a match at the 2017 Sapporo Asian Winter Games. The NHL is looking to tap into and drive interest in the sport in the country. (Photo by Matt Roberts/Getty Images)
Article
4 Apr 2017

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

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Report Content
31 Mar 2017

Report produced in partnership with Budapest 2024, the campaign to host the 2024 Olympics in Budapest, looking at what the future holds for Olympic Games media consumption. The report contains survey data about attitudes to and engagement with the Olympic Games in 13 markets around the world.

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