SportBusiness International

Analysis and insight for the global sports business

Media

Media

Video
29 Oct 2014

More than ever sports fans are consuming content related to their favorite sports, teams, and athletes via smartphones, tablets, and computers. But despite all the interest and usage it is very hard for rights holders, federations, and agencies to turn meaningful usage into meaningful revenues. What steps are rights holders taking to drive revenues? What business models make the most sense? And what future technology and business developments will make it easier to minimize costs while maximizing revenues?

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