Williams Racing

Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal. 

Formula 1’s Williams Racing has signed a deal with digital consumer brands group THG which will headline its sponsorship portfolio.

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer

The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2

Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…

Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal

Williams Racing has secured a payout of just over £26.2m (€30.5m/$32.1m) after winning a legal battle against former title sponsor, venture capital conglomerate Rokit.

Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio

Formula 1’s Williams Racing has signed up battery manufacturer Duracell as a sponsor.

Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.

Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate

Formula 1's Williams Racing has announced the appointment of James Bower as its new commercial director, replacing Tim Hunt who moves to become chief marketing officer

Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing

Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.

Formula 1 teams Ferrari and Williams have struck new sponsorship deals with brands from the fashion and technology sectors, respectively

Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio

Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis

Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team” M