The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)

Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…

Imran Yusuf travels to Barcelona to visit the production studios of LaLigaTV, the Spanish top-flight’s 24/7 television channel, to examine how the league is focusing on innovation to compete in a squeezed media rights market.