Seven League

Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…

Seven League, the digital sports consultancy that now sits within IMG’s Media & Events division, has appointed Pinterest executive Bindi Ghai as vice-president, digital commercial, as the company continues t…

A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.

How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
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The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …

The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
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Specialist digital agency Seven League has released its third annual Digital Trends in Sport report, predicting a rise in innovative viewing practices, a diversification in the ways broadcasts are offered,…

Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.

Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans

Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
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As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
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The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.

Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency