Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Digital agency Seven League has released its fifth annual Digital Trends in Sport report in which it claims the technology sector is undergoing its "greatest moment of transition seen for a generation"
Seven League, the digital agency acquired by Endeavor last year, has recruited Sunil Singhvi to the role of vice-president, digital
Rematch described as ‘sporting time machine’ Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’ Fundi
Seven League, the digital arm of the IMG agency, has hired Daniel Chirwa from the We Are Social digital marketing agency, to lead its work on rugby league
Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…
Seven League, the digital sports consultancy that now sits within IMG’s Media & Events division, has appointed Pinterest executive Bindi Ghai as vice-president, digital commercial, as the company continues t…
A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.
How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
Specialist digital agency Seven League has released its third annual Digital Trends in Sport report, predicting a rise in innovative viewing practices, a diversification in the ways broadcasts are offered,…
Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020