Seven League
Sports should place ‘small bets’ in the metaverse now, says Seven League
Sports right-holders should immerse themselves in definitions of the metaverse and get involved in the emerging sector now or risk losing first-mover advantage, according to one of the authors of a new…
Seven League hires Pinterest executive Ghai to digital commercial role
Seven League, the digital sports consultancy that now sits within IMG’s Media & Events division, has appointed Pinterest executive Bindi Ghai as vice-president, digital commercial, as the company continues t…
Lewis Wiltshire | Web 3.0 and The Third Age of Sport are upon us
A new age of the internet is being formed by technologies including crypto, blockchain, NFTs and enhanced VR. Lewis Wiltshire of Seven League says sport will soon be operating in a very different digital environment and it is time to begin addressing it.
Webinar replay | How can sports organizations make the most of social audio?
How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.
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Endeavor move for Mailman, Seven League an ‘evolutionary leap forward’ for IMG
The acquisition of China-based sports digital agency Mailman Group and its digital sports consultancy Seven League by Endeavor represents a “really important evolutionary leap forward” for IMG, according to …
EXCLUSIVE: Endeavor China set to acquire Mailman Group
The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
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Seven League predicts rise in D2C engagement in Digital Trends in Sport 2021 report
Specialist digital agency Seven League has released its third annual Digital Trends in Sport report, predicting a rise in innovative viewing practices, a diversification in the ways broadcasts are offered,…
83 per cent of sports executives believe media rights have peaked
Sports media rights valuations have reached a “high water mark” according to 83 per cent of respondents in a new survey.
Wiltshire moves into CEO role as Mailman ramps up growth plans
Asian sports digital agency Mailman has promoted Lewis Wiltshire to chief executive of its EMEA division and Seven League subsidiary amid global growth plans
‘Stop broadcasting, start interacting’ | The importance of digital engagement during sport’s shutdown
Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
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The year ahead | What to expect from sport in 2020
As the new year begins, figures from across the industry predict the technological innovations, content initiatives and hosting strategies that will be making the news in 2020
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Minnesota Vikings hire Seven League to run UK and German social media accounts
The Minnesota Vikings have hired digital agency Seven League to run bespoke Instagram, Facebook and Twitter channels for the NFL team in the United Kingdom and Germany for the forthcoming season.
Mailman invests in Seven League
Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency