Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.
Jon Tibbs | The 10 Cs: Communication during a crisis
Jon Tibbs, founder and chairman of international relations and brand-building in sport consultancy JTA, delivers an essential briefing on the fundamentals of effective crisis communications for sports bodies in an unprecedented period of uncertainty.
Case study | The Bundesliga’s digital and social media strategy
How the Bundesliga is putting quality above quantity in its digital and social media strategy.
Ringier seeks new Challenge League title sponsor as Brack.ch signals exit
Swiss e-commerce company Brack.ch has decided not to extend its long-running title sponsorship of the Challenge League, the second-highest division in Swiss club football
European brands targeted for Conmebol qualifiers virtual advertising
Market Sport Latam, the marketer of the TV advertising rights to South American qualifiers for the 2022 Fifa Men’s World Cup in Qatar, has agreed a deal with Israeli online sponsorship company Stads t…
Weetabix extends national team football presence across UK and Ireland
Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland
Uefa searching for external media agency for promotional activities
Uefa is searching for an external media agency to carry out a range of marketing promotions and services around its competitions and competition-related activities during the 2021-22 to 2023-24 cycle
ViacomCBS makes soccer a driving force for rebranded streaming service Paramount+
CBS Sports' coverage of European club soccer has been so successful, ViacomCBS has made it a key driving factor of its new and enhanced Paramount+ streaming service. Bob Williams reports.
MLB clubs relishing chance to sell tickets once again
After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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