Rugby Football Union (RFU)
RFU signs four-year footwear extension with Adidas
England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas
Britvic extends England Rugby deal
England Rugby has agreed a six-year extension to its deal with Britvic Soft Drinks, which will continue as the organisation’s official soft drink partner until the end of the 2025-26 season.
James Thompson | How can brands activate with no rugby fans in the stands?
James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
RFU seeking to cut quarter of workforce amid Covid-19
The Rugby Football Union (RFU) has spelled out plans to cut a quarter of its workforce, adding that it expects it will take up to five years to recover from the financial impact of Covid-19
RFU chief: Home-and-away Six Nations must be one-off
An unprecedented home-and-away format for rugby union’s Six Nations must be a one-off, should the format end up being approved, according to Bill Sweeney, the Rugby Football Union chief executive.
Ex-RFU chief proposes World Cup-style event in UK and Ireland
Francis Baron, the former chief executive of England’s Rugby Football Union (RFU), has devised a financial rescue plan for the sport that would centre on a World Cup-style tournament held across the U…
Tyrrells to exit Premier 15s title role after 2020
The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrrells said it would not continue in the role
ECB flags ‘worst-case’ £380m Covid-19 loss, RFU braced for £107m autumn hit
Tom Harrison, chief executive of the England and Wales Cricket Board (ECB), has told the UK government’s Digital, Culture, Media and Sport committee that the body risks losing up to £380m (€436m/$470m) if t…
RFU finalises four-year deal with Umbro as Canterbury exits
England's Rugby Football Union (RFU) has announced British sports apparel brand Umbro as its new kit supplier
RFU braced for revenue hit of up to £50m as Covid-19 impact felt
England’s Rugby Football Union (RFU) has said it expects revenue losses of between £45m (€49m/$53.6m)
RFU signs up Red Bull in sevens-focused sponsorship
English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
Bremont secures official timekeeper status with England Rugby
England Rugby has agreed a new sponsorship deal naming British luxury brand Bremont as its official timekeeper
RFU extends Bollinger deal, PwC continues with IRFU
The English Rugby Football Union and Irish Rugby Football Union have extended partnerships with Champagne Bollinger and professional services group PwC, respectively
Ticketing and sponsorship uplifts generate RFU revenue jump
The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m
Melville to leave RFU next month
The Rugby Football Union (RFU), the governing body of rugby union in England, has today (Friday) announced that Nigel Melville will step down as the organisation's professional rugby director in December
RFU’s Halsey joins Lions as commercial director
The British & Irish Lions has appointed the Rugby Football Union’s Tom Halsey as commercial director, as preparations step up for the 2021 tour to South Africa.
Canterbury enjoys England rugby kit sales surge, Umbro to take over in 2020
The England rugby union team will be kitted out by UK-based sports brand Umbro from September 2020 – despite especially strong sales for the incumbent kit supplier Canterbury in the last week of the R…
England rugby team to return to Japan in 2020
England's Rugby Football Union has announced it will return to Japan in 2020 for a groundbreaking two-test tour against the Rugby World Cup host nation