England Rugby has agreed a new sponsorship deal naming British luxury brand Bremont as its official timekeeper.
The five-year contract, which also covers Twickenham Stadium, will see Bremont deliver all official time-related match day content at the home of English rugby, including branded match clocks around the venue.
In addition, Bremont will produce a series of special edition mechanical chronometers for both fans and players, the first of which will be launched in time for the 2020 Six Nations, which gets underway this weekend.
The partnership will also give Bremont access to exclusive match-day rights and digital content, as well as the opportunity to host product launches and events at Twickenham.
Giles English, co-founder of Bremont, said: “As we’re bringing more and more of our manufacturing capabilities over to the UK and have long since been training up our own workforce of watchmakers on British shores, we welcome the chance to support another English institution, particularly in the run up to the RFU’s (Rugby Football Union’s) 150th anniversary in 2021.”
Earlier this month, England Rugby extended its partnership with Champagne Bollinger. Bollinger will continue as the official Champagne supplier to England Rugby for a further five years.