James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Michael Uva | NBA mindset leads fans and brands on journey of evolution
Michael Uva, vice-president at 160over90, explains how the NBA’s culture of evolution and embracing change has enabled it to deepen ties with fans and brands during the pandemic
Ben Cronin | Bruin partnership burnishes CVC’s appeal to sport
SportBusiness Europe editor Ben Cronin argues CVC's 2019 strategic partnership with Bruin Sports Capital points at how the private equity firm might seek to extract value from its new investments in volleyball and the Six Nations rugby tournament
DHL and Tudor become first sponsors of 2022 Rugby World Cup Sevens
Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
RFU secures long-term Guinness renewal
England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness.
The association first began in 2013 and will now continue until August 2025 across a four-year extension.
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
FC Cincinnati hails TQL Stadium as ‘the next jewel in the crown of Queen City’
FC Cincinnati will begin the next major stage of its rapid growth trajectory this weekend when the club stages its first game at the state-of-the-art $250m, 26,000-capacity TQL Stadium. Club president Jeff Berding speaks to Bob Williams about the project.
Georgiou: Electric GT strategy demonstrates value of Discovery+
Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."
Patrick Keane on the Action Network’s expanding ambitions
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.
Sinclair heightens push for regional direct-to-consumer offering
Facing rising pressures both financially and from distributors, Sinclair Broadcast Group is accelerating its efforts to introduce a direct-to-consumer offering early next year for its regional sports content. US Editor Eric Fisher reports.