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RFU extends Bollinger deal, PwC continues with IRFU

Mark Wilson of England is tackled by Bundee Aki and Devin Toner of Ireland during the 2019 Six Nations (by Dan Mullan/Getty Images)

The English Rugby Football Union and Irish Rugby Football Union have extended partnerships with Champagne Bollinger and professional services group PwC, respectively.

Bollinger will continue as the official Champagne supplier to England Rugby for a further five years. The extension will see Bollinger become one of England Rugby’s longest serving suppliers and the partnership, set to celebrate 20 years in 2021, will coincide with the RFU’s 150th anniversary.

The deal includes matchday activation and branding rights with Bollinger continuing to be presented to all men’s and women’s players of the match across the Quilter Internationals and Quilter Cup games. Bollinger will also continue to support the fan’s player of the match award, which sees supporters voting for their favourite players via social media after each game.

Bollinger will remain the official Champagne of Twickenham Stadium, with the contract having last been extended in November 2016.

PwC is one of the longest running sponsors of the IRFU and has extended its deal by four years until December 2023. The agreement is an all-encompassing partnership designed to advance the future of Irish rugby, with the renewal of key sponsorships of men’s international U20s, U19s and U18s teams and, new under this contract, the U18s women’s and men’s Interprovincial Championships.

Moreover, PwC is now also the main sponsor of the national training squad programme to develop talented underage club and school players. PwC has previously worked with the IRFU to build and deliver a series of development workshops to help the underage players to be equipped with the digital and social skills needed for their professional careers, both within and outside of rugby.

Nicholas Comyn, IRFU president, said: “Their support for our underage representative sides, both on-pitch and in terms of their own personal development has been invaluable in helping us to develop well rounded players of the future.

“We are also delighted that this new contract marks the beginning of PwC’s sponsorship of the Under-18 Women’s Interprovincial Championships, a key component of the development pathway in women’s rugby. We look forward to continuing to build and grow the long-standing partnership in the years to come.”