Former German Football Association (DFB) executive Dennis Trautwein has replaced Karsten Petry as the managing director of Octagon Germany

Leading sponsorship industry figures expect unprecedented disruption to the sponsorship ecosystem over the coming months and a break in sponsorship deal-making because of the coronavirus pandemic

The Football Association of Thailand yesterday re-elected Somyot Poompanmuang as its president and said its global media rights for the 2021-28 period had been awarded, although did not reveal the winners

International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year

New event this April to play at renovated Turkish Tennis Federation facility

Norris Scott, the former vice-president of analytics and insights at Nascar, the US stock car racing series, has taken up a role at Futures Sport & Entertainment, the research and consultancy company owned…

Agency to provide media rights evaluation and counsel for Latin American winter baseball leagues

The Football Association of Thailand and its advisor the Octagon agency are close to announcing a major new media rights deal covering the eight years from 2021 to 2028

Agency veteran to oversee strategy and management of entire client portfolio, and promotion is part of a series of leadership moves

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential

Global agency president looks to work through current public health crisis, plan ahead for return of sports industry to full activity

US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.

The National Women’s Soccer League and consulting partner Octagon will be seeking a minimum three-year commitment from English- and Spanish-language broadcast partners in the United States to ensure t…

Agency to aid affiliated minors in developing new distribution opportunities

The Octagon agency will prioritise domestic and global media-rights deals as it seeks to maximise the reach and revenue of the National Women’s Soccer League, the top US women’s football league, from 202…

The Thai football league is aiming to be “the centre of football in Southeast Asia”, Football Association of Thailand president Somyot Poompanmoung told SportBusiness yesterday, as the organisation pre…

Octagon Marketing has launched a dedicated Global Events and Hospitality Division to create and execute events and experiences for the agency’s roster of brand clients.

Sponsorship consulting practice Octagon has entered into the Turkish market as part of a strategic alliance with Turkish sports marketing agency Sportsnet Group.

Partnerships and content agency MEC Access has appointed Ben Bradley as business director, Yvonne Rarieya as a digital engagement account director and brought in Caroline Grenger as an account manager.

Sponsorship consulting firm Octagon has promoted Andre Schunk to senior vice-president.

Sponsorship agency M&C Saatchi Sport and Entertainment has appointed former Octagon director Susan Maxwell as its new strategy director.

Sports and entertainment marketing firm Octagon has promoted its sports marketing account director Aldo Kafie to group director within the Access unit of its North American division.