Rugby
Features
With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential
Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.
RWC 2019: Great for Japan, but what does it mean for the rest of Asia?
The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Rapid by name, rapid by nature
In association with Global RapidRugby
World Rugby unveils inaugural women’s HSBC Sevens Challenger Series event
The Danie Craven Stadium in Stellenbosch, South Africa, will host the inaugural HSBC Sevens Challenger Series event for women on March 28 and 29, World Rugby has announced
Sky NZ completes Lightbox acquisition
Pay-television broadcaster Sky New Zealand has completed its purchase of OTT entertainment platform Lightbox from telco Spark.
Sky plans to merge Lightbox with its own OTT service Neon
AIG opts out of All Blacks sponsorship renewal
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
World Rugby appoints IMG’s Poussau as GM for RWC 2023
World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France