Rugby
Features
With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential
Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.
RWC 2019: Great for Japan, but what does it mean for the rest of Asia?
The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Rapid by name, rapid by nature
In association with Global RapidRugby
Topps Tiles to replace Holland & Barrett on Leicester Tigers shirt front
Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Tyrrells to exit Premier 15s title role after 2020
The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrell's said it would not continue in the role
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
France instigates closed-door policy; postpones Six Nations clash
The French government has announced a decree which will ban all public gatherings of over 1,000 people until April 15 in an attempt to contain the coronavirus outbreak in the country