The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D
Japan's Rugby Football Union wants to move quickly ahead with plans for a new domestic league that would attract international stars, to capitalise on the excitement created by the national team's World…
Japan's heroic win over Samoa on Saturday at the 2019 Rugby World Cup recorded the country's biggest-ever single-market broadcast audience. The game earned a local record peak TV audience of 46
World Rugby has received an "expression of interest" from the United States to host the Rugby World Cup in 2027 or 2031, the global governing body's chief executive Brett Gosper has revealed
Sony Pictures Networks India has acquired the exclusive media rights in the Indian subcontinent for the 2019 Rugby World Cup