The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France
Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series
Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body