Rugby

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

World Rugby’s plans for a Nations Championship featuring the top international teams could expose it to a legal challenge from club sides in England and France, The Times reports.

World Rugby’s plans for a global annual international competition have taken a step closer to fruition following talks between the chief executives of the tier one nations in Los Angeles, although the f...

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships Defining brand purposes allows Unilever to target dif...

The member clubs of England’s Premiership Rugby have have moved to downplay reports of a “war” with the Rugby Football Union, after it emerged that the league had discussed creating a breakaway competition. U

Global Rapid Rugby, a new elite tournament driven by Andrew Forrest, will take a new format of the sport to the largely untapped Asia-Pacific audience whilst adopting innovative presentations and fan experiences.