With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential
Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.
The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D
The French government has announced a decree which will ban all public gatherings of over 1,000 people until April 15 in an attempt to contain the coronavirus outbreak in the country
Australia's National Rugby League is considering holding a State of Origin match overseas
The Danie Craven Stadium in Stellenbosch, South Africa, will host the inaugural HSBC Sevens Challenger Series event for women on March 28 and 29, World Rugby has announced