Rugby
Features
RWC 2019: Great for Japan, but what does it mean for the rest of Asia?
The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Rapid by name, rapid by nature
In association with Global RapidRugby
AIG opts out of All Blacks sponsorship renewal
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
World Rugby appoints IMG’s Poussau as GM for RWC 2023
World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France
Cigna signs as official wellness partner of World Rugby Sevens Series
Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series
HSBC won’t extend Rugby Australia sponsorship beyond 2019
Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body