Rugby

Latest Features

The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

In association with Global RapidRugby

World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France

Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series

Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body

Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says