Rugby
Features
RWC 2019: Great for Japan, but what does it mean for the rest of Asia?
The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Rapid by name, rapid by nature
In association with Global RapidRugby
JRFU to press ahead with league plan amid World Cup fever
Japan's Rugby Football Union wants to move quickly ahead with plans for a new domestic league that would attract international stars, to capitalise on the excitement created by the national team's World…
Japan’s RWC success draws record local TV audiences
Japan's heroic win over Samoa on Saturday at the 2019 Rugby World Cup recorded the country's biggest-ever single-market broadcast audience.
The game earned a local record peak TV audience of 46
Brett Gosper indicates United States could host 2031 Rugby World Cup
World Rugby has received an "expression of interest" from the United States to host the Rugby World Cup in 2027 or 2031, the global governing body's chief executive Brett Gosper has revealed
Sony acquires media rights in India for Rugby World Cup
Sony Pictures Networks India has acquired the exclusive media rights in the Indian subcontinent for the 2019 Rugby World Cup