Rugby
Land Rover continues long-running Lions association for South Africa tour
Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
StoneX fills lead sponsor role at Saracens in Pitch International-brokered deal
English rugby club Saracens has filled its headline sponsor designation with financial trading company StoneX in a deal brokered by sports marketing agency Pitch International
Foxtel puts Super Rugby on Kayo for free in bid to win over Rugby Australia
Australian pay-television broadcaster Foxtel has offered to place a handful of Super Rugby matches outside of its Kayo Sports sports streaming platform paywall as part of its pitch to win Rugby Australia's …
South Africa extends FNB back-of-shirt sponsorship
The South African Rugby Union (SARU) has renewed its sponsorship contract with banking firm FNB
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK
Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
CSM Sport & Entertainment wins Umbro contract, launches communications offering
Sports marketing agency CSM Sport & Entertainment has signed a new agreement with sportswear and apparel brand Umbro following the formal launch of its communications offering
Topps Tiles to replace Holland & Barrett on Leicester Tigers shirt front
Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Tyrrells to exit Premier 15s title role after 2020
The English Rugby Football Union (RFU) is searching for a new title sponsor for its Premier 15s women's league after crisp brand Tyrrells said it would not continue in the role
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
France instigates closed-door policy; postpones Six Nations clash
The French government has announced a decree which will ban all public gatherings of over 1,000 people until April 15 in an attempt to contain the coronavirus outbreak in the country
NRL considers overseas State of Origin match
Australia's National Rugby League is considering holding a State of Origin match overseas
World Rugby unveils inaugural women’s HSBC Sevens Challenger Series event
The Danie Craven Stadium in Stellenbosch, South Africa, will host the inaugural HSBC Sevens Challenger Series event for women on March 28 and 29, World Rugby has announced
With infrastructure and administrative support, Malaysia’s first rugby stadium could unlock the sport’s commercial potential
Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.
Sky NZ completes Lightbox acquisition
Pay-television broadcaster Sky New Zealand has completed its purchase of OTT entertainment platform Lightbox from telco Spark.
Sky plans to merge Lightbox with its own OTT service Neon
AIG opts out of All Blacks sponsorship renewal
US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021