Lega Serie A

Esports
Sponsorship & Marketing

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.
Football
Media

Lega Serie A, organising body of the top division of Italian club football, has agreed a three-season extension to its anti-piracy agreement with content protection firm Friend MTS
Football
Sponsorship & Marketing

Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments. Socios
Football
Sponsorship & Marketing

Lega Serie A's recent renewal with virtual advertising specialist, the Interregional Sports Group, offers a first-of-its-kind virtual advertising opportunity to all 20 of the league's clubs. Serie A’s commercial & marketing director, Michele Ciccarese, speaks to SportBusiness about the deal and the league’s search for an International Partner.
Football
Fan Engagement

Lega Serie A will follow in the footsteps of LaLiga and the Bundesliga by opening a regional office in New York City to expand the league's reach in North America
Football
Finance & Law

Private equity firm Apax Partners is said to have revived its interest in investing in Lega Serie A, the organising body of the top division of club football in Italy
Football
Media

Lega Serie A has awarded non-exclusive international scouting database rights to the Russia-based InStat and Italy-based Wyscout, SportBusiness understands
Football
Sponsorship & Marketing

Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…
Football
Events

The next edition of the Supercoppa Italiana, the annual match played between the winners of Italy’s Serie A and Coppa Italia, will be played at the San Siro, home of Inter and AC Milan.
Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet…
Football
Media

Absent a broadcast deal in the region, Lega Serie A has opted to continue broadcasting matches on YouTube free of charge in the Middle East and North Africa, but will also grant a “non-exclusive one-month e…
Football
Media

Infront has submitted a proposal to Lega Serie A and its clubs that involves the payment of any shortfall in international media rights revenues during the current 2021-24 cycle and the agency becoming…
Football
Sponsorship & Marketing

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Football
Host Broadcast & Production

Lega Serie A chief executive Luigi De Siervo has said the organisation’s new production centre will help it potentially offer matches on a direct-to-consumer basis from the 2024-25 season onwards.
Football
Sponsorship & Marketing

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Football
Finance & Law

Private equity firm CVC Capital Partners has said an exit protocol is in place in which it will likely disengage from its agreement with LaLiga, the organising body for the top two divisions of Spanish…
Football
Finance & Law

Talks over the possible entry of private equity funding into Serie A, the top division of Italian club football, are said to have resumed, with CVC Capital Partners now out of contention, according to…
Football
Media

ViacomCBS will provide Italian-language commentary for its Serie A games on streaming service Paramount+ when its new United States rights deal kicks off this weekend