LA28

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.

The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).

American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games

Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named

USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles

With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…

US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games

The International Paralympic Committee (IPC) has approved 22 para sports for inclusion at the Los Angeles 2028 Paralympic Games after a record 33 sports submitted applications

Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…

LA28, the organizing committee for the 2028 Summer Olympics in Los Angeles, California, has secured a wide-ranging merchandise and omnichannel retail agreement with global merchandise giants Fanatics ahead…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Janet Evans, LA28 chief athlete officer. Fisher and Russo also discuss business results and ratings from Major League Baseball’s 2022 All-Star Game, a Series D funding round for the Premier Lacrosse League, prominent esports entity FazeClan’s $725m (€709.2m) special purpose acquisition company (SPAC) deal to become a public company, the upcoming National Sports Collectors Convention, and the National Basketball Association’s fan experiences partnership with QuintEvents.

Official countdown begins for highly anticipated Games

Skateboarding, sport climbing and surfing have been formally confirmed for their third consecutive summer Olympic Games as the International Olympic Committee today (Thursday) approved the sports programme…