LA28
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
LA28 awards ticketing rights to AXS, CTS Eventim
American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
Carter steps down as CEO of LA28
Kathy Carter has stepped down as chief executive of LA28, the organising committee for the 2028 Los Angeles Olympics with no immediate successor named
USA Lacrosse eyes commercial growth in wake of Olympic addition
USA Lacrosse, the American governing body for the sport, is looking to capitalise on lacrosse's addition to the Olympic Games in 2028 in Los Angeles
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…
Oakley adds official eyewear designation for Team USA, LA28
US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games
LA28 Paralympics unveils 22 sports with surfing, climbing still under consideration
The International Paralympic Committee (IPC) has approved 22 para sports for inclusion at the Los Angeles 2028 Paralympic Games after a record 33 sports submitted applications
LA28, Delta unveil first-ever integrated Olympic, Paralympic logo
Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
LA28, Team USA strike Fanatics merchandise agreement
LA28, the organizing committee for the 2028 Summer Olympics in Los Angeles, California, has secured a wide-ranging merchandise and omnichannel retail agreement with global merchandise giants Fanatics ahead…
Janet Evans on developing a legacy for LA28
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Janet Evans, LA28 chief athlete officer. Fisher and Russo also discuss business results and ratings from Major League Baseball’s 2022 All-Star Game, a Series D funding round for the Premier Lacrosse League, prominent esports entity FazeClan’s $725m (€709.2m) special purpose acquisition company (SPAC) deal to become a public company, the upcoming National Sports Collectors Convention, and the National Basketball Association’s fan experiences partnership with QuintEvents.
LA28 sets official dates for 2028 Olympics
Official countdown begins for highly anticipated Games
IOC signs off sports programme for LA’s Olympic Games
Skateboarding, sport climbing and surfing have been formally confirmed for their third consecutive summer Olympic Games as the International Olympic Committee today (Thursday) approved the sports programme…