International Hockey Federation (FIH)
Kevin Roberts went deep into the world of IFs, identifying the major challenges they face in their day-to-day running, and picking out examples of best practice from the last 12 months. Which IFs are succeeding – and which aren’t – in areas such as governance and transparency, marketing and communications, innovation and global expansion?
Kevin Roberts travelled to Marrakech for the FIH (International Hockey Federation) Congress.
The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business.
This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.