International Hockey Federation (FIH)

Latest Features

Fifa's former director of marketing and current FIH chief executive Thierry Weil looks back on a year in which the hockey federation launched its own OTT platform and outlines his plans to monetise the new service. Ben Cronin reports.

Kevin Roberts went deep into the world of IFs, identifying the major challenges they face in their day-to-day running, and picking out examples of best practice from the last 12 months. Which IFs are succeeding – and which aren’t – in areas such as governance and transparency, marketing and communications, innovation and global expansion?

Kevin Roberts travelled to Marrakech for the FIH (International Hockey Federation) Congress.

The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business. 

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

The International Hockey Federation has announced a four-year agreement with Kayford Branding, a company well versed in manufacturing and exporting licensed products

The International Hockey Federation has announced that it will not take any action against FIH president Dr Narinder Dhruv Batra after a complaint was lodged against him by Indian Olympic Association vice-president…

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives

The International Hockey Federation is to terminate its five-year deal with live streaming services company MyCujoo as it enters into a new ten-year agreement with content and multi-screen video company…