Formula 1
Miami Grand Prix hype proves Formula 1 has cracked United States market
Already billed as 'Formula 1's Super Bowl,' the inaugural Miami GP has become one of the most-anticipated races on the F1 schedule as well as a sought-after sports sponsorship asset. Bob Williams reports.
Wolff calls for China to host more F1 races
Formula 1 should stage three races per season in China when it returns to the country after a four-year hiatus due to the Covid-19 pandemic, according to Mercedes chief executive and team principal Toto…
F1 expands regional deal with Workday
Formula 1 has renewed and expanded its sponsorship contract with finance and human resources specialist Workday
ESPN views commercial-free strategy as ‘differentiator’ in bid to keep US Formula 1 rights
John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.
Brown: Miami Grand Prix will feel like a Super Bowl
A reported 250,000 people register for tickets to F1 event
FIA stalls F1 sprint race expansion plans
Formula 1’s plans to increase the number of sprint events to six from 2023 have suffered a blow after the International Automobile Federation (FIA) said an evaluation of the proposal still needs to be c…
Australian GP drives large Foxtel audience but FTA viewership declines
The return of the Australian Grand Prix generated strong audiences for pay-television broadcaster Foxtel but the free-to-air audience for the Formula 1 race declined by 15 per cent
Return of Australian Grand Prix attracts record crowd in Melbourne
Total attendance at last week's Formula One Grand Prix in Melbourne was 419,114 over four days, according to organiser the Australian Grand Prix Corporation
Canal Plus pays ‘significant increase’ to extend F1 deal to 2029
Pay-television broadcaster Canal Plus has agreed a five-season extension to its media rights deal in France for the Formula 1 motor racing championship
F1 extends content partnership with Twitter
Formula One and Twitter have announced an extension and expansion of their partnership, which will see F1 content amplified across the social media platform
Australian Grand Prix prepares new experiences for a new generation of fans
Australian Grand Prix chief executive Andrew Westacott tells SportBusiness about the changes afoot as the Melbourne race returns after the pandemiic.
F1 confirms Salesforce sponsorship as it looks to develop use of fan data
Formula One has confirmed a new global sponsorship agreement with customer relationship management company Salesforce
ESPN faces fight to keep hold of US Formula 1 broadcast rights
ESPN faces a battle to keep hold of United States broadcast rights to Formula 1 in 2023 when the motorsport series will have three grands prix in the key international territory
VW set to give go ahead for Audi and Porsche to join F1
Automotive giant Volkswagen is reportedly set to give the green light for two of its brands – Audi and Porsche – to enter the Formula One motor racing series.
Formula 1 seals deal for return to Las Vegas
The United States is set to have three races on the Formula 1 calendar from 2023 after the motor-racing championship fulfilled a long-held ambition to return to Las Vegas
W Series to stage record 10-race season
W Series, the all-female car racing series, has announced plans to host a record 10 Formula 1 support races in 2022
Domenicali sees potential for further additions to F1 calendar
Formula One chief executive and president Stefano Domenicali has suggested new grands prix in Africa and Las Vegas are under consideration as the motor racing series assesses further expansion of its annual…
Foxtel renews Formula One rights
Australian pay-television broadcaster Foxtel has renewed its exclusive rights for Formula One motor racing in a multi-year deal starting in 2023