English Football League (EFL)
IMG to deliver improved EFL production on back of new Sky deal
A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
Premier League clubs risk government action after failing to agree EFL funding deal
Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.
EFL clubs ratify international deals with Pitch, Relevent
The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
EFL continues commercial streak as Carabao extends EFL Cup title deal
The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
EFL goes to market with international rights to 2028
The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
EFL adds whiskey brand Jameson as new sponsor
The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
Ligue 1 sets new attendance record
France’s Professional Football League (LFP) has revealed that a record 9.05 million fans attended Ligue 1 matches during the 2022-23 season, a 16-per-cent increase on the previous campaign.
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
EFL extends Smart Energy GB sponsorship
The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Sky ups EFL fee by 50 per cent in deal for over 1,000 matches per season
English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
EFL calls May 5 vote on Sky rights deal offer
All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
Incumbent Sky named preferred bidder in EFL rights auction
Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
Long-term title sponsor replacement sought for EFL Trophy
The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition
DAZN ‘makes blanket bid’ for EFL rights
Subscription sports broadcaster DAZN has submitted a bid for blanket coverage of the English Football League (EFL), according to multiple reports by UK media outlets
EFL follows RFP with domestic broadcast rights tender launch
The English Football League has issued its invitation to tender for domestic broadcast rights from the 2024-25 season onwards
Sky reveals enhanced coverage offer for EFL viewers
UK pay-television broadcaster Sky has unveiled plans to provide viewers with enhanced coverage of this weekend’s EFL League One clash between Wycombe Wanderers and Portsmouth.