English Football League (EFL)

Football
Media

The English Football League has issued an RFP for a documentary series as it builds on its latest international media rights deals and turns to content creation to boost the profile of its clubs in the US market.
Football
Media

UK commercial broadcaster ITV is close to agreeing a sublicensing deal with Sky Sports for around 20 English Football League matches per season
Football
Sports Betting

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Football
Host Broadcast & Production

A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
Football
Finance & Law

Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.
Football
Media

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
Football
Media

The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
Football
Sponsorship & Marketing

The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
Football
Media

The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…
Football
Sponsorship & Marketing

The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
Football
Sponsorship & Marketing

The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
Football
Attendance

France’s Professional Football League (LFP) has revealed that a record 9.05 million fans attended Ligue 1 matches during the 2022-23 season, a 16-per-cent increase on the previous campaign.
Football
Sponsorship & Marketing

Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Football
Sponsorship & Marketing

The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Football
Media

English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
Football
Media

All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
Football
Media

Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
Football
Sponsorship & Marketing

The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition