EFL adds whiskey brand Jameson as new sponsor

Luke Berry of Luton Town converts his penalty in the shoot-out following the 2023 Championship Play-Off Final (Craig Mercer/MB Media/Getty Images)
Luke Berry of Luton Town converts his penalty in the shoot-out following the 2023 Championship Play-Off Final (Craig Mercer/MB Media/Getty Images)

The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson.

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