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Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.
Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports
Japanese marketing giant Dentsu Group has withdrawn its earnings guidance for 2020 and is looking to make a 7-per-cent cut in global costs this year, as Covid-19 starts to affect its financial results
Dentsu is to extend its reach in esports, establishing its own division through its subsidiary MKTG, part of the Dentsu Aegis Network, the Japanese conglomerate’s media and digital marketing communications a…