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Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
The OTT report | Chapter four: The future
4: Faster, Higher, Stronger: The Future of OTT
The OTT report | Chapter three: Barriers to growth
3: Clinging to the Cord: Barriers to OTT Growth
Amazon makes first major football play in Germany with Champions League package
Online retail giant Amazon has picked up a package of exclusive Uefa Champions League rights in Germany for the new 2021-22 to 2023-24 cycle
Amazon’s Premier League debut proves a hit amid record sign-ups
Amazon has revealed that its debut coverage of football’s Premier League this week led to a record number of new sign-ups to its Prime subscription service.
New York Yankees ‘partnering with Amazon for local streaming-rights deal’
The New York Yankees are reportedly looking to partner with e-commerce giant Amazon to become the first Major League Baseball team to offer games to in-market viewers without a cable TV subscription.
Amazon works with Israeli AI company WSC Sports for Premier League debut
Amazon has enlisted the services of an Israeli artificial intelligence (AI) company, WSC Sports, to produce an interactive replay function in its coverage of the English Premier League which begins this…