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Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.
The OTT report | Chapter four: The future
4: Faster, Higher, Stronger: The Future of OTT
The OTT report | Chapter three: Barriers to growth
3: Clinging to the Cord: Barriers to OTT Growth
Leeds United becomes latest team to get Amazon Prime documentary treatment
Second-tier English football team Leeds United has announced that its 2018-19 season – in which the club narrowly missed out on promotion to the Premier League – will be the subject of a forthcoming doc…
Amazon documentary to showcase Brazil’s Copa América triumph
The Pitch International agency has announced a new series of ‘All or Nothing’, which will feature the Brazilian national football team and will be made available on Amazon Prime Video.
Napoli claims first with Amazon tie-up
Italian Serie A outfit Napoli has announced it has become the football club in the world to launch its own exclusive ‘Brand Store’ in partnership with internet company Amazon.
Amazon eyeing entry into sportswear market – report
Internet company Amazon is reportedly investigating a move into the sportswear market in what could create a major new competitor to the established players in the industry.