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UFC, Snapchat agree ‘multi-year’ extension of global content deal

Paulo Costa of Brazil enters the Octagon prior to facing Israel Adesanya of Nigeria. (Photo by Josh Hedges/Zuffa LLC)

Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.

Under the deal, which was announced today (Thursday), UFC will release new Fight Pass episodes on the platform and air preview shows. It will also introduce several interactive tools on Snapchat for users.

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