UFC

Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia

Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs

Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador

The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia

Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…

Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.

Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement. T

RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…

Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…

German sportswear company Adidas is considering selling its Reebok brand, it has been reported

Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.

Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event

Nordic Entertainment (Nent) Group has acquired rights to the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion, in Iceland

Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan. The service offers an interface and event commentary in Japanese, and localised content

The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021

International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31