Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation. Acc
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs
Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement. T
RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
Pay-television broadcaster Abu Dhabi Media has agreed a carriage deal with subscription video-on-demand service StarzPlay to further widen coverage of the Ultimate Fighting Championship in the Middle East…