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Twitter leverages SoFi Stadium LED roof for Super Bowl LVI marketing activation

Social media platform Twitter is looking to make a marketing splash at Super Bowl LVI by displaying fans' tweets on the LED roof of SoFi Stadium in Inglewood, California.

According to Twitter "the craziest, off-the-cuff, realistic, unrealistic and hilarious Super Bowl takes" will be featured on the roof to celebrate the National Football League showpiece game between the Los Angeles Rams and Cincinnati Bengals on February 13.

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