The National Football League’s San Francisco 49ers have unveiled an innovative new season-ticket model, which includes access to unlimited food and drink options.
The Member Inclusive Menu, which has been designed in partnership with team concessionaire Levy Restaurants, contains more than 15 of the most popular food and non-alcoholic beverage items available at Levi’s Stadium. Options include beef and vegan hot dogs, sausages, garlic fries, pretzels, Pepsi soft drinks, Peet’s coffee, bottled water and more. Beer, wine and speciality food options are not included. The expanded offerings will begin with the 2020 season.
Season tickets will increase an average of $20 per ticket, about 13 percent, to cover the cost of food and drink. It is the first increase in the price of season tickets since the team moved to Levi’s Stadium in 2014.
The deal is only available to season-ticket holders, which currently number around 60,000 at the 68,500-seat facility. Single game and secondary market ticket buyers will continue to purchase food and beverages on an à la carte basis, and season tickets that are resold will not convey the food and beverage privileges to the new ticket holder.
“The development of our Member Inclusive Menu came from our desire to align thousands of pieces of fan feedback with operations, data, and analytics,” said 49ers president Al Guido in a statement. “Our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction.
“That insight helped lead us to this new model as a way to increase value for our Members while providing them with the most seamless concessions experience in all of sports,” Guido said.
The move is the latest innovation in regards to concessions sales at sports stadiums. In 2017, Atlanta’s Mercedes-Benz Stadium slashed the price of a number of food and drink options, which has led to a number of other facilities following suit.