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San Francisco 49ers set to lose $10m by hosting college football title game

The San Francisco 49ers could lose as much as $10m (€8.7m) by hosting tonight’s (Monday) CFP National Championship game at Levi’s Stadium, which is estimated to have cost $25m to produce.

The NFL team is not too concerned, though, as the marquee game will provide huge exposure for its sponsors from the TV broadcast, further strengthens the relationship between the 49ers and San Jose city officials, and gives suite owners and season-ticket holders another event to attend.

The 49ers believe a one-off financial loss could lead to future profits if more big events are secured with community backing.

“We wanted to bring large-scale events back to the Bay Area,” team president Al Guido said.

Ticket sales for the Alabama-Clemson clash have been sluggish and the match is not expected to sell out.