San Francisco 49ers

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The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

The National Football League's San Francisco 49ers have unveiled an innovative new season-ticket model, which includes access to unlimited food and drink options

The New York Jets NFL franchise has extended its partnership with online gaming company 888casino. The agreement will see the venture run into a second season after an initial deal was agreed in 2018

The San Francisco 49ers have signed a multiyear partnership with San Francisco-based Gold Bar Whiskey, which will become the official whiskey of the National Football League team

Trent Baalke, general manager of NFL American football franchise San Francisco 49ers, has signed up as the latest speaker for Leaders in Performance, which takes place in New York on June 17-18.