San Francisco 49ers

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NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.

San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

The National Football League's San Francisco 49ers have decided to extend their stay in Arizona by an extra week at least so players can make definitive Christmas plans with their families

Shift comes after a county-level ban in California on contact sports

Amazon will exclusively broadcast the National Football League Week 16 game between the San Francisco 49ers and Arizona Cardinals on December 26 on its Prime Video and Twitch streaming platforms

The National Football League's San Francisco 49ers will unveil the world’s first full-field 8K video replay system on November 5, when the team hosts the Green Bay Packers in a Thursday Night Football sh…