The PGA Tour has entered into a strategic alliance with the Ladies Professional Golf Association (LPGA) as part of an ongoing effort to promote the growth of the sport.
Under the long-term deal, the two US golf organisations will work together on aspects such as schedule coordination, collaborative marketing programs, domestic television representation, digital media and the potential development of joint events.
The PGA Tour and LPGA said that while the agreement strengthens an existing longstanding relationship between the two organisations, it does not involve any formal investment or transfer of ownership or control. Both parties will remain as separate and independent organisations.
Tim Finchem (pictured), commissioner of the PGA Tour, said: “From our collaboration in bringing golf back as an Olympic sport as joint members of the International Golf Federation, to our cooperation in helping to grow the game of golf as part of the World Golf Foundation, our two organisations have had a long history of working together for the common good of our sport. Extending our relationship with the LPGA into these new areas is a natural extension of this work and collaboration.”
LPGA commissioner Mike Whan added: “We believe the PGA Tour has significant expertise in the areas that we will focus on together and working more closely with them carries with it the very real potential of positively impacting our members, our tournaments, and our ability to grow our sport around the world.”