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PGA of America, Legends secure strategic partnership

The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: the PGA Championship, Ryder Cup, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship.

As part of the agreement, the PGA’s merchandising and licensing department, led by Michael Quirk, will become part of the Legends Global Merchandise group. Quirk will continue to lead this team and serve as senior vice president of golf and strategic growth.

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