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Kansas City Chiefs renew 95 per cent of season tickets following Super Bowl glory

The National Football League’s Kansas City Chiefs have already renewed more than 95 per cent of their season tickets for the 2020 season following their triumph in the Super Bowl earlier this month.

On February 2, the Chiefs came from behind to defeat the San Francisco 49ers 31-20 at Super Bowl LIV at Hard Rock Stadium in Miami.

“We’re definitely seeing there is more demand in the Chiefs, not only in the Kansas City area but on a national level as well as internationally,” Chiefs co-owner, chairman and chief executive Clark Hunt told SportBusiness. “Being the Super Bowl champs, we have a chance to really grow the international brand of the Chiefs.”

The Chiefs last year averaged 73,465 per game in home attendance for their games at Arrowhead Stadium, good for sixth best in the NFL.

Sales of Chiefs’ Super Bowl championship merchandise across the Fanatics network of sites, which includes both NFLShop.com and the Chiefs’ online store, were up more than 70 per cent year-on-year compared to sales of New England Patriots’ championship merchandise in 2019.

In the first hour following the game, 82 per cent of sales came via mobile devices, which set a Fanatics record for championship merchandise sold via mobile.

“From a merchandise standpoint, we are selling a lot of Chiefs jerseys both online and at the retail level in Kansas City. But that was already happening to some degree because of the success and popularity of [quarterback] Patrick Mahomes and I think that will continue to grow,” Hunt said.