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Japan 2019 set to break Rugby World Cup licensing records

World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).

The first World Cup to be held in Asia will run through to November 2, with IMG having landed the contract to manage the global licensing and merchandising rights for the 2019 and 2023 competitions, along with a number of World Rugby’s other major tournaments, back in October 2017.

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