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IOC opens up to new ticketing strategy for Olympic Games

The International Olympic Committee (IOC) has opened up the possibility of a change in ticketing strategy for the Tokyo 2020 Olympic and Paralympic Games by launching an Invitation for Expression of Interest (IEI) process to secure a central supplier.

Recent Olympic and Paralympic Games organising committees have managed the total sale and distribution of approximately 10 million tickets for the summer Games, with approximately two million tickets on offer for winter Games.

However, under the Agenda 2020 reform initiative, which provides for the potential of adopting turnkey solutions for certain operations, the IOC has requested contact from companies interested in further information regarding the provision of ticketing systems and services to support Tokyo 2020, along with the 2022 winter Games in Beijing and the 2024 summer Games.

The IOC has requested the all interested parties should contact the organisation by February 5 in order to receive an IEI, with February 15 set as the deadline to enter responses in the process.

The IOC said in a statement: “This is a new approach for the IOC, which is considering appointing a central supplier to provide ticketing systems and services. The supplier would work with the Organising Committees for the Olympic Games (OCOGs) in order to ensure the most efficient solution across multiple editions of the Games.”