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LA 2024 to tap into NBA, WNBA knowledge for Olympic Games vision

Los Angeles 2024 has enhanced its bid for the summer Olympic and Paralympic Games by agreeing partnerships with North American basketball leagues the NBA and WNBA.

Los Angeles is home to two NBA teams, the Clippers and Lakers, as well as the WNBA’s Los Angeles Sparks, which all play at Staples Center (pictured), LA 2024’s proposed site of the Olympic basketball and Paralympic wheelchair basketball competitions in 2024.

LA 2024’s bid leaders have pledged to draw on the NBA and WNBA’s expertise in state-of-the-art sport presentation to grow Olympic and Paralympic sport in the US and worldwide. LA 2024 also plans to tap into the NBA and WNBA’s connection with global youth audiences to engage a new generation of Olympic and Paralympic fans. 

LA 2024 chairman Casey Wasserman said: “The NBA and WNBA’s proven expertise in state-of-the-art sports presentation tailored for global audiences is the type of creativity that LA can bring to the 2024 Games.

“LA 2024 is focused on the future of the Olympic and Paralympic Movements and we aim to help all sports federations grow and succeed in America’s $250bn (€227.7bn) sports market and around the world. Tapping into our city's youth culture, LA 2024 would also increase sports participation among America’s 100 million young people and many more around the world.”

NBA commissioner Adam Silver added: “We have had two NBA teams in Los Angeles for nearly 50 years, a WNBA team for 21 years and beginning next season two Development League teams. LA is truly an epicentre of global basketball.

“Basketball has been an Olympic sport for more than 80 years, but it was in 1992 when the ‘Dream Team’ inspired a new generation of fans and future NBA players.  What better way to bring the Games into a new era and once again inspire the next generation of Olympians and Para-Olympians than showcasing them in a city that embodies creativity, entertainment and sports.”

The International Olympic Committee (IOC) will meet to vote on the host city for the 2024 Olympics on September 13 in Lima, Peru, with Los Angeles facing competition from Paris.