Dentsu to launch mobile football game based on “Captain Tsubasa” cartoon

Media group Dentsu is launching a football-themed mobile game, based on Japanese football-themed children’s cartoon Captain Tsubasa and featuring the likenesses of 10,000 real-world players including Lionel Messi.

The game, titled “Tsubasa+”, will be launched in Spain in February 2020, quickly followed other major European territories and Japan. Eventually it will be available in more than 200 countries, including most of Asia and South America, according to reports in Nikkei.  The game will be free, but will have in-app purchases. 

Location-based features in the game will allow users to virtually ‘collect’ star players by visiting football grounds and commercial premises, and dribbling a football.

Captain Tsubasa is a highly-popular cartoon in Asia and other regions including Spain, where top players like Andres Iniesta and Fernando Torres have said they were childhood fans. A Dentsu Japan brand survery in 2017 said awareness of Captain Tsubasa was at 70 per cent in Hong Kong and Indonesia.