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China Mobile extends technology partnership with NBA

A Chinese flag is seen placed on merchandise in the NBA flagship retail store on October 9, 2019 in Beijing, China. (Photo by Kevin Frayer/Getty Images)

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway.

The partnership is focused on China Mobile's 5G network services and related technology. Sports industry news service SportsMoney.cn reports that the telco will have several designations including NBA China's exclusive communications partner, '5G+ ecosystem partner', '5G+ official laboratory partner', and 'official exclusive video ring back tone partner'.

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