NBA China

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.

The NBA is opening the first of six 'DreamCourts Preview Centres' in China in May next year, in Suzhou. The centres will feature restaurants, shops and interactive games

Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal