NBA China
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
Denis Green | CunBA: The ‘village basketball’ phenomenon sweeping China
Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
NBA to open first Chinese ‘experience centre’ next year
The NBA is opening the first of six 'DreamCourts Preview Centres' in China in May next year, in Suzhou.
The centres will feature restaurants, shops and interactive games
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal